Monday, March 5, 2007

Updated Mission Statement

Mission Statement

It is the mission of ETHNICITEE to provide a vehicle for a unique and contemporary method of celebrating and respecting our cultural similarities as well as our differences. By proudly displaying evocative works of art on a textile pallet, we shall provide a catalyst for embracing ethnicity through a deepening of our understanding, admiration, and tolerance for one another.

Value Proposition
  • We propose to bring value to our customers by connecting one another through celebration and mutual respect.
  • Display our artwork on the highest quality apparel and accessories through the most sophisticated of printing and embroidering techniques.
Vision
  • Creation of a community, of connected, impassioned people, who through the development of a deeper respect and appreciation for the heritage of others create opportunities for, and enriches the lives of children affected by ethnic conflict.
  • Ten percent of our profits will be placed in our foundation which will initiate the process.
Inspiration

Of the 39 major armed conflicts in the world, 37 could plausibly be described as ethnic conflicts. The negativity and intolerance that emanates from these conflicts have global implications. Ethnicitee has developed a unique and contemporary method of celebrating and respecting our cultural similarities as well as our differences. The essence of what is alluring and consequential in our cultures, a reflection of our ethnicity, has been portrayed in mini masterpieces of artwork; stamps. Exercising our artistic license, Ethnicitee provides each individual with an opportunity to celebrate and respect ethnicity, enriching the lives of those who are the most innocent victims of intolerance; children.

Monday, January 29, 2007

ETHNICITEE

“CELEBRATION AND RESPECT”

Ethnicitee is a globally integrated company that through licensing agreements, design, and production, crafts clothing, accessories, and related products to catalyze the celebration and respect of ethnicity.